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The use of colors to affect human emotions, health, and actions is an ancient art that modern science is still exploring. Branding and product design decisions are made based on how people respond to certain colors. The color Amber, for instance, exudes an energetic vibe, making it a superb choice as an accent color in your palette. Its radiant warmth blends seamlessly with hues like maroon or various shades of orange. Amber possesses the power to instill feelings of safety and confidence. Its warmth can foster a sense of security, while its brightness ignites boldness and inspiration. By prominently featuring Amber and shades of orange in our color palette, we effectively evoke the brand's core attributes—vibrancy, vitality, Energy, and sustainability.
