COLOR THEORY
The use of colors to affect human emotions, health, and actions is an ancient art that modern science is still exploring. Branding and product design decisions are made based on how people respond to certain colors. The color Blue, for instance, is a versatile and powerful color that can be used to create a variety of psychological effects. It is a good choice for any situation where you want to promote calmness, trust, intelligence, creativity, or loyalty. Black, When used in website design, creates a sense of serious and professional tone. Black and white when used together create a sense of balance and harmony.