COLOR THEORY
When new visitors land on the webpage, even before they engage with any written content, their minds begin to process the colors present, which are intricately linked to subconscious emotions, mental states, and preconceived notions. The color orange, for instance, is often linked with notions of enjoyment, ambition, and youthful vigor. By prominently featuring orange in our color palette, we effectively evoke the brand's core attributes—vibrancy, organic essence, natural essence, and sustainability. On the other hand, black serves as an excellent choice for website backgrounds, creating a striking contrast with lighter typography, enhancing readability, and ensuring a visually appealing presentation.